Our Mission

The Hidden Florence is dedicated to revealing the stories, the places, and truths that lie beneath the surface of one of the world’s most visited cities.

We exist to inspire deeper connection, smarter travel, and lasting appreciation for the real Florence.

We’re not a tour guide; we’re looking for travelers who want to understand what lies behind the facades of Florence’s great figures and uncover their weaknesses, their humanity, and their secrets. We want you to discover the truth about one of the most violent and bloody periods in Florence’s history: the Renaissance.

You’ll uncover the intrigues, vendettas, crimes, and struggles between the city’s most powerful families. You’ll discover extraordinary characters capable of incredible feats, yet forgotten by history. You’ll discover a Florence untold in books and undiscovered by guidebooks. But above all, you’ll understand how people lived and died during the glorious era when Florence dominated the financial power of Europe thanks to its unscrupulous bankers.